Het Veluws Zandsculpturen festijn

CheckFacilitates visitor growth
CheckSupport & Advise
CheckReduces waiting times and facilitates visitor flow
Het Veluws Zandsculpturen festijn

Flexibility and advice ensure growth and an improved experience

Since 2012, Ticketcounter has been providing online ticket sales for 't Veluws Zandsculturen festijn. By quickly implementing a time slots module, this event was able to continue during Corona period

The Challenge

The Challenge

Since 2009, 't Veluws Zandsculpturenfestijn is an annual event where the most talented 'carvers' show their skills. Every year they put on a beautiful exhibition with a genuine Dutch theme. After handling ticket sales at the door for several years, it was decided in 2012 to also offer tickets online. After three successful editions we were looking for ways to grow further. Inspired by a number of other parties in the market, we turned to online ticket sales," says Erik Koetsier of 't Veluws Zandsculturenfestijn. The flexibility of the Ticketcounter system offered many other possibilities besides an online ticket shop. For example, 't Veluws Zandsculpturen festijn could easily and quickly anticipate the rules set by the government during the Corona crisis in 2020.

The Solution

The Solution

With 220,000 visitors in 2019, 't Veluws Sand Sculpture Festival was keen to be able to open responsibly in 2020 as well. However, due to the need to maintain a distance of 1.5 meters between visitors, some planning was required. The Ticketcounter time-slot module provided the solution. By linking capacity to the time of arrival, it became possible to spread out the visits so that everyone could enjoy the exhibition in a responsible manner. The reseller module increased the reach to multiple target groups by linking with resellers. Al together, this ensured that in 2020 and 2021 a lot of visitors were still able to enjoy the sand sculptures.

Eric Koetsier

"We are a small organization and do not have the manpower to deal with our ticketing system on a daily basis. That's why it's so nice that Ticketcounter supports and advises us in this!"

Eric Koetsier

Het Veluws Zandsculpturen festijn

Implementation in three simple steps


Understanding your needs

You talk, we listen. Then we present you our experiences and together we determine what your online ticket shop should look like, what functionalities you want and where on your website we integrate the platform.


Development & implementation

Our developers get to work building an online ticket shop that fully complies with the list of requirements we drew up together. After a few weeks, you get test access. And shortly afterwards you can sell your first tickets online.


Continuous development

But it doesn't stop there. We maintain the platform regularly and optimize it according to the latest developments. This way it stays up-to-date with the latest technologies and IT security.


What are the advantages that implementing the Ticketcounter-system have brought to 't Veluws Zandsculpturen festijn?

Waiting time reduction

Spreading the number of visitors ensures a responsible visit with reduced waiting times

New target groups reached

25% of online ticket sales are realized by sales partners due to the linking possibilities

Growth in online sales

In 2021, 286% more tickets were sold online compared to 2018

Succes stories

Read more about all the solutions that Ticketcounter has successfully implemented at our partners.

Request a free demo now!

Johan Verheijen

Business Development Manager
+31 (0)10 751 64 00